5 Ways To Overcome Facebook Banning Like-Gates
Like always, Facebook made things interesting and challenging for the business/website owners. Now, Facebook has banned Like-Gates as of November 5th, 2014. In an update to its platform policy, Facebook explained:
“You must not incentivize people to use social plugins or to like a Page. This includes offering rewards, or gating apps or app content based on whether or not a person has liked a Page. It remains acceptable to incentivize people to login to your app, checkin at a place or enter a promotion on your app’s Page. To ensure quality connections and help businesses reach the people who matter to them, we want people to like Pages because they want to connect and hear from the business, not because of artificial incentives. We believe this update will benefit people and advertisers alike.”
The reason for banning Like-Gates was explained by Facebook as:
“To ensure quality connections and help businesses reach the people who matter to them, we want people to like Pages because they want to connect and hear from the business, not because of artificial incentives. We believe this update will benefit people and advertisers alike.”
For some marketers, this change meant nothing but for a lot of other business owners, this change was drastic. Banning Like-Gates had a mixed reaction. Some were angry, some were unaffected and some thought that this was for the best because now they will only get fans who are truly interested in what the brand has to offer.
With like-gating being banned, action-gating seems like the next logical approach. You can ask people to fill out forms in order to access content. This way you will be able to get email addresses of your followers which is certainly more valuable than a few likes. Then you can use those email addresses to promote your brand in a different method.
2-MAKE ENGAGING POSTS:
Instead of making posts that are full articles and force people to read them to understand their point, make posts that grip the audience at first glance. Use graphic images and photos to attract audience. Once they are attracted, they are more likely to like and comment on your posts. Written description should be very short because now people don’t have time to read reports and articles. They like to move through their news feed fast because they have a lot of connections that they want to follow up.
So keep your posts short, to the point and interesting. Add photos which explain to your audience what you post is all about.
3-MAKE YOUR FOLLOWERS YOUR PRIORITY:
Keep in mind that what you post should be based upon what your followers would like to see. Get yourself on their level and think what would interest you more. By doing this, you’ll get an idea as to what would get more popularity among your followers. Remember, people won’t care about your posts and move on unless you give them a reason to do otherwise.
4-USE OTHER SOCIAL MEDIA PLATFORMS:
If Facebook does not get you your desired results despite your hard work, it is time for you to look somewhere else besides Facebook. Yes, Facebook is at the top of the list of social media networks useful in business marketing, but there are other platforms as well that will help you gain audience and benefit your business. Some of them may seem obvious to you but the others are just as useful.
For example, Twitter is obviously one of the best social media platforms there are. If you want to promote your business by making videos, Youtube is just the platform for you. Then there is Instagram, a photo and video sharing website, that has become a part of millions of people’s lives. Google+ is a competitor of Facebook because of its some similar features so if you’re familiar with Facebook, this should be easy for you. There are other platforms like Pinterest, LinkedIn and Tumblr too. Choices are countless. You just have to choose what will suit you the best and try it.
In many ways, paid reach is better because it brings quick results. You get likes and followers faster and people are more likely to see your articles and posts with paid reach. It’s because organic reach has been decreasing due to increased competition
Facebook has explained why the organic reach is going down day by day. People are adding more friends, family and business connections and they are liking more and more pages, due to which it has become really difficult for a page to make space for its posts on the news feed of its followers. That’s why a large number of pages are paying to get their way into its followers’ news feed.
Keep calm and be patient. No matter how many obstacles arise in your way to success, there are always ways that can help you overcome them. Just don’t be hasty and everything will work out fine in the end.