5 Tips for Creating a Better Facebook Ad Campaign
Creating a Facebook ad campaign that actually is successful can be a lot trickier than you might think it to be. A lot of advertisers create a new ad campaign every day in hopes that this would finally be the day that there campaign will stick true. But most of the time, with this kind of approach, all they get is money disappearing from their bank accounts to Facebook without any satisfactory result.
If you are here, you probably don’t want to be one of those social media marketers. For that, you need to analyze each step carefully before you throw away your money. There are a few things that are crucial to a good Facebook ad campaign and you need to keep them in mind. Just a few tweaks here and there could go a long way into creating a profitable Facebook ad.
So, without further ado, here are some of the best tips for creating a better Facebook ad that actually proves to be profitable.
1- Offer Needs to Be Attractive:
The first thing people notice when they see an ad is what’s on offer, obviously. The offer could be a great discount like up to 50% or something like that. Or it could appeal to the human emotions. For example, if people buy a shirt, three dogs will be fed. The latter kind of an offer is more appealing in the sense that people are actually buying the shirt just to feed those poor dogs and the shirt is actually just a bonus.
Another thing you can do (this proves to be the best in most cases) is that you can analyze your competitors’ campaigns. By doing this, you will get an idea as to what kind of deals they are offering your target audience and then you can one up or out smart them with a better deal.
2- Ad Content Should Be Clear and Perfect:
Hire a marketing expert if you need to but your ad content (the text or photo that states your offer) should be clear and precise. Also, the grammar must be perfect so that you can exude a professional persona that your brand needs. If your ad is mainly photo, slideshow or a video, make sure that their dimensions are in line with the standard dimensions that Facebook recommends. Photo and videos must be of high quality. Again, your professionalism needs to shine through your ad so that people believe you are serious about your business. Use all the editing tools to their full potential to make the best visual ad possible.
3- Target Audience:
Facebook offers the best targeting options among all the social media networks. You can narrow down your audience based on their gender, age, geographical location, interests and much more. But even with Facebook’s large variety of targeting filters, advertisers still mess up the audience they want to reach. Make sure that you be as specific with your targeting as possible so that you get the best results. After all, if you are going to be spending all that cash on Facebook ads, you might as well get your money’s worth, right?
4- Focus on Mobile:
Most of the Facebook users are on mobile now and very few of them actually just use their desktops to access Facebook. So, you need to build your ad campaign design prioritizing the mobile display. Your ad content should be crafted out carefully because when people are using Facebook on their mobiles, it’s likely that they are on the go. Their attention is divided and you need to pull that attention to your ad. Your add should be eye catching as well as time sensitive so that they have less time to think about it. Believe it or not, the more time sensitive the ads are, the more likely it is that people will actually buy the product. An example of this kind of ad would be this: if a person buys a product by a certain date or time, they will get a discount or some other complementary product as well.
5- Adjust Your Ad Budget:
This is a really important point. When you are starting a Facebook ad campaign, you are probably going to be a bit of an A/B testing in the beginning. This will require you to put in extra money in the ads at the beginning. Now, it may seem huge for putting in more money beforehand before you actually have a chance to see the results but think of it as an investment. You will need to launch a new campaign every two days or maybe even almost daily but doing this, you will get a chance of what kind of ads your audience responds to and you can move forward from there.