5 Social Media Tools to Simplify Your Marketing Experience
By Alex Neil Posted Aug 19, 2016 in Social Media Marketing
Social media marketing has become a necessity if you want to stand out in today’s digital age. Gone are the days when you could just use traditional print and media ads. You have to be in on the social media as well and then work really hard to make your presence known.
And when you are just starting out, you simply do everything yourself but as your brand grows, you have less time to manage everything on social media. At this stage, you start thinking about hiring a social media marketing team. But if you don’t have the budget to hire a social media marketing team, there is nothing to worry about. You can still do everything by yourself. You just need to explore different tools to make your tasks a lot easier and less time consuming.
Here are few of the most powerful tools to help you in your social media marketing journey:
The major social media platforms such as Facebook, Instagram, Snapchat, Twitter etc. focus mainly on visual content. But to create attractive and appealing photos is really difficult for someone who is not expert in graphic design.
No worries because Canva is there for you and it will help you create awesome photos. It has different layouts with optimum image size for different social media platforms, so you don’t have to worry about image resolution. Simply use it and create images that will look professional. It’s really easy to use and navigate around.
Instead of spending a lot of time searching for what people are saying about you and your brand, use Brand24. It will gather data from around the internet and show you what is being said about your brand and also, what is going on with your competition.
This will help you navigate through positive and negative comments so that you can respond to them accordingly. It will also help you in recognizing sale opportunities.
Social media marketing is incomplete and ineffective without analytics about your brand’s progress. How can you change your marketing plan without knowing how it was being received by your audience in the first place?
Cyfe is an all-in-one dashboard that brings you insights about all of your social media accounts. It’s really affordable for even a small business owner and it gives detailed reports related to SEO, AdWords, Google Analytics and brand mentions. It’s everything you need in an insights tool.
AgoraPulse is a great tool for you if you just use Twitter and Facebook in your social media marketing. This tool will help you manage both of your accounts and provide customer relationship management software, applications, reports, analytics, contests and more. It will save up a lot of your time.
Sometimes, it can be a real pain to get reviews and testimonials from customers because they don’t prioritize finding time for your brand from their busy schedules. What Spectoos does is that you can send requests to your customers to write a testimonial for you which can then be connected to their social media profiles using branded form.
You can also display good stuff said about you brand on Yelp, Facebook, Twitter, LinkedIn etc. in a neat Facebook widget.