5 Social Media Marketing Tips for B2B Companies
By Alex Neil Posted Oct 06, 2017 in Social Media Marketing
Social media is not just a medium for B2C brands which connect with their customers and offer them exciting discounts and offers in return for engagement and loyalty. It’s a key marketing medium for B2B companies as well. In fact, in today’s digital age, B2B companies absolutely need to use social media marketing to stay ahead in their game.
According to a research, almost 55% of B2B buyers search for the company on social media to gain more information so that they know they are in good hands. If they don’t find a social media page, they may doubt the credibility of the company and turn to some other competitor. So, if you are a B2B brand and you want to know how you can use social media marketing to your advantage, here are a few tips to help you get started.
1- Meet Your Audience on Social Media:
The first step in making this possible is to know exactly what your target audience is and then figure out on which social media platform you will find them. You don’t need to be on all the social media platforms like LinkedIn, Facebook, Twitter, Instagram etc. You just need to know where your audience is and then engage with them on their social media platform.
B2C companies need a lot of personal contact with their customers to establish trust and loyalty. But in the case of B2B brands, it is even more important. You need to engage your potential clients using human resources and valuable content so that you can build relationships and draw profitable deals. Social media is a budget friendly option for you to connect with your audience and give them cold calls across the globe in different time zones.
2- Content Promotion:
You can promote your company’s inner workings using social media. Many times, these insights and behind the scenes can come across as too boring and uninteresting, especially the person reading is not as invested in your brand’s niche. So, what you need to do is come up with interesting ways to showcase your company in fun and engaging videos or photos. Short, fun and interesting videos are key to great social media marketing.
You can also promote your business through other channels. For example, if you want to go into the specifics of how your business works, you can join LinkedIn groups that are related to your brand’s niche. If you want to be more visual about your approach and entice your audience, there are a lot of YouTube channels dedicated to show you how you can manage that. Just do your research and figure out a way to showcase your brand in the best possible way.
3- Paid Social Media Advertisement:
This is a great way to spend your money. You would be investing in something that will give your results in the long run. You can follow the route of B2C brands by investing in social media platforms like Facebook, Instagram, Twitter and YouTube etc. But since B2B companies usually deal with professionals, you would have better luck at finding your target audience on LinkedIn.
You can even target people based on their job title and seniority if you just want to get a hold of decision makes of your target companies. This will open up business opportunities for your brand and will be helpful in the long scheme of things because you will be potentially making new connections in your field of business which is always a good thing.
4- Monitor Your Competitors:
Social media is a great place to see how your competitors are going about their business. You can learn a lot from viewing their social media posts and the kind of offers they are making. You could even get inspiration on the kind of content they are sharing and if that content is working well for them, you can find a way to incorporate a better version of that type of content on your website or social media handles.
There are social media dashboards available like Hootsuite which will help you monitor your competitors’ all the social media profiles in one place. You can see how that would be useful because you don’t have to visit every social media platform to judge their strategies. These social media dashboards will be really helpful in monitoring and analyzing all of your social media accounts as well.
5- Invest in Video Marketing:
Video marketing is the best medium to market your brand according to researches done in the last couple of years. Following this trend, social media platforms like Facebook, Instagram and Snapchat etc. are constantly adding new updates to improve their videos. There are now a lot of built-in video editing tools on social media platforms. So, you don’t need to worry about investing in that aspect.
What you need is creative ideas about videos and a good camera. You need to create videos that will attract more and more audience and increase your brand awareness. If done right, video marketing can be the best way to get more leads for your business.