5 Myths about Social Media Marketing That Just Aren’t True
By Alex Neil Posted Jan 29, 2018 in Social Media Marketing
Even though social media has become the most used marketing medium in the last few years, there are still some businesses who are afraid to take the plunge. All the social media networks are evolving and adapting to become better and better which means that social media marketing strategies are also changing constantly.
But brands, that are new to social media marketing or just thinking about diving into it, are hesitant to do so because of the misconceptions revolving around the subject. These myths have been around for quite some time when they should have been debunked in the very beginning.
So, let’s jump into it. Here are the top five myths revolving around social media marketing that just aren’t true.
1- Social Media Only Works for Large Brands:
No matter what niche your business revolves around, you can always find a few communities on social media that will connect to you. Your brand doesn’t have to be large or well-known. You just have to be social, both with your offline and online followers/customers. If there are customers that you know in your everyday life, you can connect with them on social media. Give them a shout out on Twitter because that doesn’t require you or them to follow each other before starting a conversation.
The more you connect with people, the more your community will grow. The reason behind that is that as you make more of your customers happy with you, they will spread word about you to their offline and online social circle and that’s what any brand wants. So, no matter how small your brand is, all you need to build a community is to be a part of other communities in the same niche and connect with them.
2- It’s Too Complicated:
Yes, when you think about it on a large scale and take in the number of social media platforms and their ever changing and adaptive nature, it seems a little too much. You might feel like you can’t handle it and you will need to hire a social media expert to handle your accounts for you which your budget may not afford if you are just a startup.
But the good news is, you don’t need to have multiple social media accounts in the beginning. All you need to do is set up a basic Facebook or Twitter account and connect with your potential followers in one way or another. Use those accounts like you normally do your personal accounts (but with more of a professional strategy, of course) and you’ll be fine. As your brand grows, you can add in other social media accounts as well.
3- You Need to Be Available 24/7:
The idea that you need to be available every hour of the day throughout the week to connect with your followers, post content and answer their queries seems a daunting and exhausting. But the good news is that you don’t have to do it.
You can easily set aside hours in the day where you create posts for different social media networks and then schedule them for the time you want them to be posted on using one of the many social media dashboards available online. That takes care of the issue of remembering to post round the clock.
Responding to your followers in a timely manner is also a real concern. Fortunately, with the use of chatbots, you can take care of that too. You can set up chatbots that answer frequently asked questions, let people place an order or many other tasks. This will help you deal with your followers in a more efficient way, leaving you free to respond to the less frequently asked queries. If you are not available for some reason right then, you could always set up an automated response to let people know that you will get back in touch with them soon.
Really, you don’t have to be personally available 24/7.
4- You Need to Be on Every Social Media Platform:
Absolutely not true. In fact, being on every social media platform could harm your business because of the constant juggling you will have to do. Not to mention, your followers will be neglected because you wouldn’t be able to give them the attention they deserve.
When you are just starting out, you only need one social media platform as your primary network. Two at the most. Then as you start to get a hang of it and manage those platforms like they should be handled (with good marketing strategies in place), only then you should think about expanding your horizon, one at a time.
5- Social Media Cannot Mix With Traditional Marketing:
On the contrary, a combination of traditional marketing and social media marketing can give you the results that you couldn’t achieve using either of them by itself. If you have a sale going on in your store, brag about it on social media to raise awareness and you will get more people drifting into your store because of it.
You can use every medium of marketing there is and then interlink them together to get the best results that your business can get and social media marketing is not exclusive of it.