3 Underrated Ways of Bringing Traffic to Your Brand Website
By Alex Neil Posted Aug 21, 2017 in Social Media Marketing
People advertise their brands through traditional marketing to increase their audience and sales. They create Facebook, Twitter, Instagram and other social media profiles for social media marketing to achieve that same goal. Some even go the extra mile of setting up Google ads as well. All of these methods are conventional and what most marketers rely on today. But despite all these methods, acquiring new followers and customers is becoming harder and harder with each passing day.
This holds true especially for new or small businesses. They need every way they can get traffic. They should use these conventional ways but they need to add in a few of the non-traditional ways to they marketing mix as well.
Here are 4 non-conventional ways of marketing to increase your brand traffic and sales.
1- Social Media Re-marketing:
This technique works on Facebook, Instagram and Twitter. What you do is that you set up your ad campaign and attract followers. Once that campaign expires, instead of targeting new people around the world, you can target the people who have already shown interest in your brand by visiting your landing page. This is called social media remarketing. You can utilize this by installing a Facebook and Twitter tracking pixel on your website so that it gathers the valuable traffic data.
One mistake to avoid in social media remarketing is to not advertise your brand to the people who have already subscribed to your brand’s email list or done business with your bran in one way or another. If you do this, you will be alienating your already loyal clients. So, avoid it at all costs unless you have a new product or service that you want to upsell to those clients.
2- Micro-Influencer Marketing:
Social media marketers are well aware of the power of influencer marketing. It can bring in a lot of new followers by increasing your brand awareness. But the thing to consider here is that although influencer with a huge number of audience seems like the way to go, it’s not. In fact, according to a study, micro-influencers (brands with 10,000 to 100,000 followers) get more engagement from their followers as compared to the mega-influencers.
So, not only will you be able to persuade the micro-influencers to share your brand with their audience, you’ll actually get more benefits from it as well.
StumbleUpon is one of the top ten ways of bringing traffic to your website. It can prove to be more powerful than the traditional social media advertising and may bring you more traffic. While there is a bit of a luck involved, there are things that your content needs to have in order to be stumbled upon a lot. Your content should be unique, interesting, based on facts and overall of a high quality.
dYou need to keep in mind that you can’t expect to bring in traffic if you just advertise your sales page and other promotional stuff. This only works if you are offering valuable content like videos, infographic or tutorials etc. You can add a StumbleUpon badge on your website as well to increase your chances. Also, make sure that your StumbleUpon profile is filled up nicely to showcase your brand as this has the potential to persuade people to follow you and subscribe to your email list.