10 Social Media Mistakes to Avoid At All Costs
The World Wide Web is brimming with advice on what tips and tricks to follow when it comes to social media marketing. There is a huge diversity in these topics in order to accommodate with every field of business there is. But every now and then, most of the business owners make the similar mistakes in social media marketing that result in their downfall. People who are following these brands are not so forgiving and they tend to click the ‘unlike’ or ‘unfollow’ button more often than not. So, if you want to keep your followers and fans increasing instead of decreasing, you must avoid making the mistakes listed below:
1-Running When It’s About Taking Baby Steps:
Contrary to what it seems, social media marketing does not make businesses popular overnight. In order to make progress in your business campaigns across social media platforms, you have to be patient and be vigilant in your efforts and don’t be disheartened when it’s going slow. Remember, haste makes waste.
2-Always Being a Salesperson:
Social media is about being social; about connecting with each other. If you only post when you have a new deal to offer or when you are launching a new product then people will get tired of this constant sales pitch and will likely click that ‘unfollow’ or ‘unlike’ button. Make your posts diverse by including personal photos, links to your business related articles, interesting infographics and anything that you think your followers will find interesting.
3-Acting without Strategy:
The biggest mistake that you can do is going into social media marketing without any goal or strategy. If you are going into it just because your competitor is doing it, think again. It will not benefit you in any way if you do not set goals for what you want out of it. Because if you don’t know what you want then how are you going to achieve it? So, set some goals for yourself and then plan how you are going to reach them.
4-Using A Lot Of Social Media Platforms:
Don’t spread yourself too thin by using a lot of social media platforms at once. It will make you look like you don’t have a marketing plan at all. Some social networking sites are more suitable for some businesses than others. For example, for authors Twitter might be best and for fashion studios Instagram might be the best choice. So, think about the field that your business relates to and then decide which one or two social media platforms will be best suitable for the nature of your business and where you can be present all the time to give you followers your undivided attention.
There is absolutely no question about it. If you are spamming you followers’ news feed, there’s a 98.88% chance that they’ll unfollow you.
6-Being Non-Responsive To Your Customers:
What will you do if you ask try to talk to someone again and again but get no response? You’ll eventually get tired and move on. That’s what your followers and customers are like too. If they ask you a question, make sure you answer them and show them that they matter to you.
7-Valueing Quantity over Quality:
Number of followers and fans matter and if that number is large, you profile looks more appealing. But keep in mind that you have to balance quantity with quality too. If you have 10,000 followers and only 2% of them are active, isn’t it better that you have 1000 followers 10% of them your active customers?
Making 3 effective and inspiring posts a week is better than seven ineffective, boring and uninspiring posts a week.
Unnecessarily tagging your followers in your posts is a sure way to annoy them which will likely result in them unfollowing you. So, if you want to tag your followers, tag only those with which that post relates to.
10-Posting Same Thing on Multiple Social Media Platforms:
If you have more than one social media platforms in your marketing campaign, don’t post the same stuff on all of them. It may irritate your most loyal followers who follow you on your every social media channel.